Can You Use Another Company Name On Your Website?

If you use product and company names to mislead or misrepresent, you could be in trouble.

But legally speaking, you can use the terms in a valid, nonfraudulent manner.

For instance, you can have a product page in which you compare your products to another, named competitor.

That’s perfectly legal.

Can I mention another company on my website?

And the answer to that is usually yes. Trademark infringement is found only if you are using somebody else’s trademark in association for the products and services for which the trademark was registered. So mentioning, somebody else’s trademark by itself is not “use”.

Can you use another company name in your domain name?

So can you use the name of a company on your domain? The answer is yes, as long as consumers and people in general, upon seeing your domain or visiting your site, won’t be confused and assume the site is an official one, or that it’s in some way related to the company.

Can I use a business name that already exists?

DBA name registration applies only at the county or state level. A company can also register its name with the U.S. Patent and Trademark Office. If a company name already exists as a trademark, you can’t use it even if the company doesn’t operate in your state.

Can there be two companies with the same name?

The name of a company is not necessarily a trademark, so you are conflating two different concepts: A company name is the legal identity of the company, like your name is for you. In general, within the same jurisdiction, you cannot have two company names that are the same.

Can I use someone else’s registered trademark?

If you want to use someone else’s trademark, you must ask the trademark owner for permission to use it. However, you may be able to use someone’s trademark without first obtaining express consent if your intended use falls within the fair use exception.

Can I use someone else’s logo on my website?

If you want to use another company’s logo on your website, you should generally assume that the logo is protected intellectual property. Copyright or trade mark will protect most logos. Therefore, the next step is generally to seek permission for using the logo, ideally in writing.

Can you get sued for having a similar domain name?

Yes you can get sued. The issue is whether your use of the domain name violates the trademark rights of this competitor. Trademarks identify the source of goods and services.

Is it illegal to buy a competitor’s domain name?

For businesses, the short answer is yes, you can register your competitor’s domain name, provided that all you are doing is mere registration.

What is the difference between a trademark and a domain name?

Trademark is a part of Intellectual Property which provides exclusive rights to its owner while domain name is the identity for a particular website on the Internet.

Can you sue someone for using your business name?

In most states, you can be sued for using someone else’s name, likeness, or other personal attributes without permission for an exploitative purpose. Usually, people run into trouble in this area when they use someone’s name or photograph in a commercial setting, such as in advertising or other promotional activities.

How do I make sure no one has my business name?

It’s a good idea to patent and trademarks your business so no one can take your great ideas from you. Use the USPTO’s free trademark database and to get yours registered. Simply go to and click “Search.” Then follow the instructions you see on the screen.

There are three options for business name registration.

  • Use a Doing Business As (DBA) The easiest way to register a business is to file a DBA, also sometimes called registering a fictitious business name, with your state or county clerk’s office.
  • Create a Business Structure.
  • Register a Trademark.