Web analytics is the collection, reporting, and analysis of website data.
The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
What do Web analytics tell you?
It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
How do you analyze a website?
A good website analysis explains how well the site supports the company’s goals.
- Identify the company goals and how they relate to the Web presence.
- Explain your methodology.
- Describe the structure and content of the site or sites.
- Write specific recommendations based upon the findings in the previous section.
What is required for Web Analytics?
Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
How do Web analytics tools work?
What are analytics tools?
Business analytics tools are types of application software that retrieve data from one or more business systems and combine it in a repository, such as a data warehouse, to be reviewed and analyzed.
What are the two main types of web analytics?
There are at least two categories of web analytics, off-site and on-site web analytics.
- Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website.
- On-site web analytics, the more common of the two, measure a visitor’s behavior once on your website.