It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.
Web analytics provides information about the number of visitors to a website and the number of page views.
It helps gauge traffic and popularity trends which is useful for market research.
What can Web analytics not tell you?
When you can identify who your users are, the potential for businesses is massive but Google Analytics was never designed to report on an individual level. Google can’t tell you who did it for two reasons: a legal one and a technical one. Sampling is great for statistical data, it makes no sense for individual data.
What can analytics tell you?
With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.
What is the purpose of web analytics?
Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
What is Web Analytics and why is it important?
Web analytics provide you with website visitors’ data so you can optimize your content based on users’ interests. It’s important to identify what users are doing on your business or blog website. So, you take productive decisions that grow your profit and increase website traffic.